
Naming Gauntlet: How 2XKO Almost Became Project L’s Name
Riot explains the arduous, collaborative process behind naming its in-development fighting game Project L: hundreds of ideas (~400), ten finalists, and a careful weighing of League of Legends ties, bold branding, and fighting-game terminology. 2XKO emerged as the standout favorite, but the rollout didn’t perfectly align with that choice, illustrating that naming is highly subjective and context-driven. The team ultimately grew into the name as part of a broader branding effort.



