Hollywood's Strike: Actors and Social Media Influencers Face Guild Admission Restrictions
SAG-AFTRA has implemented rules during the strike that bar non-member social media influencers from joining the guild if they engage in promotional work for studios and streamers. This ruling has caused concerns for major studio and streaming companies that rely on influencers for marketing campaigns. However, influencers who are already under contract to promote struck work should fulfill their obligations. Influencers are also advised to refrain from posting about struck work on social media, even as fans. On the positive side, influencers can still pursue and hold brand partnership jobs.