Rivian's R2 Roadmap: Mass-Market Ambitions, RAD Variants, and the Georgia Factory
Rivian CEO RJ Scaringe outlines a mass‑market push centered on the R2, with the company targeting profitability on a per‑vehicle basis by Q4 this year as volume climbs. The plan includes a Georgia factory to scale R2 (and future R3) in two phases, a broader RAD program to create high‑performance variants, and continued expansion of the Rivian Adventure Network (RAN). The interview also covers service improvements (including mobile service to cut wait times), ongoing charging network upgrades, and software/controls evolution (Rivian OS 2.0 and CarPlay support), all aimed at balancing cost, safety, repairability, and customer experience while moving toward a larger, multi‑product lineup beyond R2 and R3.