Roku Bets on OLED With Premium Pro Series TVs
Roku launches its first OLED TVs — the Pro Series OLED and Pro Series LX OLED — in 55" and 65" sizes, delivering 4K at 120Hz, Dolby Vision, HDR10+, and HDMI 2.1; the LX is brighter than the base Pro, and features like Automatic Gaming Mode and Roku Smart Picture Max aim to boost image quality. Prices start at $999 for the 55" Pro OLED and $1,299 for the LX, with the Pro OLED available today on Amazon and the LX shipping in October, marking Roku’s entry into premium OLED territory.