Crowds force Swatch stores to shutter during Audemars Piguet collab drop
Surging crowds for the Audemars Piguet x Swatch Royal Pop Collection led to multiple Swatch store closures in the U.S. and Europe to ensure safety; at least 19 U.S. locations paused sales, with scenes in New York, Atlanta, Chicago and London. The watches cost $400–$420 and the collection is not a limited edition, but Swatch warned queues could be capped in some places and sales paused for safety.