Samsung S90H OLED Prices Drop 45% as Alternatives to Flagship S95H Gain Traction
Samsung's 2026 flagship OLED TV, the S95H, has won major awards for its QD-OLED picture quality and 165Hz gaming performance but remains expensive, with prices ranging from $2,500 to $6,500. In response, the market is seeing significant price cuts on mid-range alternatives. The Samsung S90H is currently discounted by up to 45%, with the 65-inch model dropping to $1,499. Other affordable options include the Sony Bravia 6, LG B6E, and Roku Pro Series, which offer strong performance at lower price points, though they sacrifice some brightness or proprietary processing features found in the flagship.