Vinted: Turning Secondhand Clothes into Gold
Lithuanian startup Vinted, founded in 2008, turned a profit by selling secondhand clothes after implementing tough measures, slashing fees, and launching a bold TV ad campaign. The company, now one of Europe's largest consumer marketplaces, posted its first annual profit in 2022 and became the Baltic nation's first unicorn in 2019. With over 100 million users globally, Vinted is eyeing an IPO and aims to expand into the luxury resale market after a recent acquisition.