All articles tagged with #self preferencing
The European Union fined Google €890 million under the Digital Markets Act for self‑preferencing in search and for restricting Play Store practices, ordering changes to how rivals are ranked and how the store operates. Google has 60 days to comply or face daily penalties, signaling renewed DMA enforcement as Brussels pressures big platforms to reform practices in markets they dominate.
The European Commission has sent Google a statement of objections, detailing ad tech antitrust charges and explaining why breaking up Google's ad business may be the only acceptable remedy. The EC found that Google may have favored its own ad tech services when serving as an intermediary ad exchange, potentially distorting competition in the online advertising technology industry. Google's alleged self-preferencing practices include giving its own exchange, AdX, an unfair advantage over other ad exchanges when matching advertisers and publishers. The EC believes that breaking up Google's ad business may be necessary for the ad tech industry to remain fair.