Apple is expected to announce the iPhone 18 Pro and iPhone Ultra in early September, with the event likely around September 9 and pre-orders possibly starting September 12 or September 18, followed by a release window around September 18–25; no official dates have been announced yet.
MacRumors outlines expected September announcements: iPhone 18 Pro and Pro Max with a smaller Dynamic Island, a variable-aperture main camera, a faster A20 Pro chip, and possible modem/N2 networking upgrades; a foldable iPhone codenamed iPhone Ultra with a 5.5-inch outer and 7.8-inch inner display, two batteries, and a 2nm A20 chip; Apple Watch updates including an Apple Watch Series 12 and Apple Watch Ultra 4; possible accompanying home and Mac hardware refreshes (Home Hub, Apple TV 4K, HomePod mini/Full HomePod, etc.); however, a standard iPhone 18 isn’t expected this September, with pricier models taking center stage. The event is likely Sept. 8 or 9, with pre-orders around Sept. 11–12 and launches around Sept. 18.
Apple is rumored to reveal a foldable iPhone, reportedly called the iPhone Ultra, at its September 9 event with a tentative release around September 18; the launch faces engineering hurdles like hinge durability and compact PCB design, but Foxconn is assisting production to meet anticipated demand.
Apple is expected to launch the AirTag 2 during its September 9th event, featuring significant upgrades such as a new Ultra Wideband chip for extended range, improved privacy features, and better connectivity, while maintaining the same design as the current model. The release might be announced at the event or later in 2025, with current AirTags available at a discount.
Apple's September schedule includes the launch of the iPhone 17 lineup, Apple Watch Series 11, and new accessories on September 9, followed by preorders on September 12, software releases around September 15, and in-store availability on September 19, with potential for additional hardware updates and a possible second event in October.
Apple's September 9 event is expected to focus on new iPhone 17 models, Apple Watch Ultra 3, and AirPods Pro 3, while several other products like new Macs, HomePod Touch, and AirPods Max are unlikely to be announced this fall, with some devices delayed until 2026 or later.