
Apple Extends US Smartphone Lead as Motorola Closes in on Samsung
Counterpoint Research says Apple captured about 75% of US smartphone sales in Q1 2026, driven by iPhone 17, with Samsung’s Galaxy S26 arriving too late to close the gap; Motorola narrowed Samsung’s lead in prepaid to roughly 32% share as the overall US market fell 5.7% year over year. Verizon reported about 77% of activations on iOS, and analysts expect Apple to maintain pricing while Galaxy S26 gains traction later in 2026, with the iPhone 17e potentially widening budget appeal.













