Steph Curry inks landmark Li-Ning deal to grow Curry Brand worldwide
Stephen Curry signs a 10-year, $400M+ shoe deal with Li-Ning, ending his 13-year partnership with Under Armour and expanding Curry Brand globally into basketball, athleisure, athlete signings, and a golf line; Li-Ning already sponsors players like Jimmy Butler and D'Angelo Russell, with Curry confirming the move on social media after a 2025-26 season of wearing various brands to benefit his Eat. Learn. Play. Foundation.
