All articles tagged with #li ning
Following a 2025 split with Under Armour, Stephen Curry signs a 10-year, $400M+ deal with Li-Ning to grow Curry Brand in China and the U.S., giving Li-Ning a global basketball platform and expanding Curry’s international footprint.
Stephen Curry signs a 10-year, $400M+ shoe deal with Li-Ning, ending his 13-year partnership with Under Armour and expanding Curry Brand globally into basketball, athleisure, athlete signings, and a golf line; Li-Ning already sponsors players like Jimmy Butler and D'Angelo Russell, with Curry confirming the move on social media after a 2025-26 season of wearing various brands to benefit his Eat. Learn. Play. Foundation.
Stephen Curry signs his first collaboration with a Chinese brand, Li-Ning, to grow the Curry Brand with stores in China and the US, reflecting a broader push by NBA stars to partner with Chinese firms as Western brands vie for the China market.