
Nike Shifts Focus to Retailers and Innovation Amid Digital Decline
Nike is experiencing a decline in market share as newer brands like On and Hoka gain popularity, leading the company to shift focus away from classic basketball shoes towards upcoming launches and new product development. The growing preference for chunky dad shoes and terrace styles over retro basketball styles has allowed competitors like New Balance and Adidas to draw shoppers away from Nike. Analysts and investors are hopeful that upcoming running and fashion shoe launches will help counteract the slowdown in Nike's retro business.

