Apple Music May Add Ad-Supported Free Tier Across Platforms
Apple Music could be getting a free, ad-supported tier, hints of which appeared in code found in an Android beta. The move would represent a shift from its subscription-only model, potentially as a lower-cost or free option, but insiders like Apple Music VP Oliver Schusser have argued a free tier would hurt artists. The Android discovery leaves uncertainty about timing; any changes would likely roll out to iOS and Android if pursued. The shift could help Apple Music gain listeners amid Spotify’s larger market share, though its viability remains debated and not confirmed.
