Milan Fashion Week SS27: Demna's Gucci Pivot and Street Style's Shift to Color
Milan Fashion Week Spring/Summer 2027 concluded with a clear industry pivot toward maximalism and consumer engagement. Demna’s Gucci collection marked a decisive shift from previous uncertainty, focusing on 'old-money' aesthetics to stabilize sales for Kering. Meanwhile, street style observers noted a departure from neutral basics, with attendees favoring pink shirts, colorful scarves, and structured cummerbunds over traditional white button-downs and monochrome looks.