
Roku Hikes Prices Across Its Streaming Devices Amid Memory Costs
Roku is raising prices across its hardware lineup, with the Roku Ultra now $150 (up from $100) and the Streaming Stick $40 (up from $30). The moves come as Roku cites higher memory costs and AI-driven component shortages, noting the price increases are a response to tighter supply while still positioning itself to attract manufacturers amid a broader memory crunch.

