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Tas Rights Management

All articles tagged with #tas rights management

Taylor Swift files AI-proof trademarks to shield voice and image
entertainment3 hours ago

Taylor Swift files AI-proof trademarks to shield voice and image

Taylor Swift filed new USPTO trademark applications for two voice clips and an on-stage image to protect her voice and likeness from AI impersonation, a rare use of sound marks that could block AI-generated clips or images; the registrations list TAS Rights Management as owner and follow similar protections pursued by others like Matthew McConaughey as entertainment IP protections adapt to AI threats.