technology-mergers-and-acquisitions2 hours ago
Salesforce Acquires Cresta to Integrate Voice AI into Service Cloud
Salesforce has signed a definitive agreement to acquire Cresta, a voice-first customer experience platform, in its third major acquisition in two weeks. The deal, expected to close in the first quarter of fiscal 2028, will integrate Cresta’s AI voice agents into Salesforce’s Service Cloud. This move strengthens Salesforce’s agentic AI capabilities, allowing it to handle complex customer calls end-to-end while maintaining compatibility with existing contact center systems.