Carvana converts Stellantis dealers into interactive playgrounds for online new-car buying
Carvana is expanding its online-first strategy into new-car sales by acquiring Stellantis franchised stores and converting them into service hubs and brand-themed “playgrounds” where customers can explore, customize, and test-drive vehicles through QR-guided experiences before completing purchases online. The Dallas location showcases the concept with hourly staff and no traditional finance offices, and on-site inventory is limited, raising questions about broader rollout and supply logistics as the company seeks to grow its market share and support its used-vehicle business.
