Tag

Transmedia

All articles tagged with #transmedia

Bungie Co-founder Jason Jones and Author Margaret Stohl Launch Transmedia Studio Stone Kite
gaming-and-entertainment8 days ago

Bungie Co-founder Jason Jones and Author Margaret Stohl Launch Transmedia Studio Stone Kite

Jason Jones and Margaret Stohl have launched Stone Kite, a Los Angeles-based studio designed to create original universes across multiple media formats. Their first project, 'One Zero One,' is a sci-fi narrative about rogue AI robots, debuting as a four-part comic series in October 2026. The studio aims to break traditional media silos by involving creators from film, TV, comics, and literature from the start, rather than adapting a single medium outward. Jones, known for Halo and Destiny, and Stohl, a bestselling author, are leading a team of over 200 contributors to expand the 'One Zero One' world through prose, audio, and screen projects throughout 2027.

Jason Jones and Margaret Stohl Launch Stone Kite to Develop Transmedia Universe 'One Zero One'
gaming-and-entertainment8 days ago

Jason Jones and Margaret Stohl Launch Stone Kite to Develop Transmedia Universe 'One Zero One'

Bungie co-founder Jason Jones and author Margaret Stohl have launched Stone Kite, a Los Angeles-based studio focused on creating original universes across multiple media formats. Their first project, 'One Zero One,' is a sci-fi narrative about rogue AI robots, debuting as a four-part comic series in October 2026. The studio aims to break traditional media silos by involving creators from film, TV, comics, and literature from the start, rather than adapting a single medium outward. Jones, known for Halo and Destiny, and Stohl, a bestselling author, are leading a team of over 200 contributors to expand the 'One Zero One' world through prose, audio, and screen projects throughout 2027.

Sega bets on non-gamers fueling its IP strategy through media and merch
business1 month ago

Sega bets on non-gamers fueling its IP strategy through media and merch

Sega president Shuji Utsumi says a rising class of fans who don’t actually play the games still engages with its IPs via YouTube, streams, and other media, sometimes more than core players; this 'non-gamer' cohort is seen as a key part of the company’s global transmedia strategy, with Like a Dragon merchandise showing strong cross-audience appeal and female participation, and 2026 set to push further with Persona and Angry Birds.

Sega vows to boost Sonic titles after missed sales targets
business3 months ago

Sega vows to boost Sonic titles after missed sales targets

SEGA says Sonic is a symbol that drives the company's broader IP strategy, but it missed its goal of globally expanding Sonic-related titles and the latest Sonic game didn’t meet sales expectations; the company will add selling power to each title, even as Sonic Racing: CrossWorlds sales were disappointing, with DLC plans (Godzilla and Evangelion) still on the horizon.

Sega's Rovio bet falters as Angry Birds loses lift in a tougher mobile market
business3 months ago

Sega's Rovio bet falters as Angry Birds loses lift in a tougher mobile market

Sega Sammy’s 2023 $776 million purchase of Rovio to leverage Angry Birds and Beacon tech has produced a $200 million impairment, with profitability falling short of forecasts. Analysts attribute slower mobile growth, higher user-acquisition costs, and the lingering effects of Apple’s ATT, arguing that merely owning a mature IP isn’t enough in today’s market. Rovio is set to rebuild and pursue a broader transmedia strategy with new IP, while Sega reassesses how to monetize the brand and integrate Rovio’s tech, emphasizing cross-media, platform partnerships, and expanding beyond Angry Birds.

Sega Expands Classics Beyond Consoles with Sega Universe
business5 months ago

Sega Expands Classics Beyond Consoles with Sega Universe

Sega unveiled Sega Universe, a transmedia initiative to revive and expand its classic IP beyond video games into film, music, fashion, and more. The first phase centers on 2026 anniversary celebrations for nine titles, with no specific projects announced yet. The effort is part of a broader strategy to keep older IP alive across generations, led by a dedicated transmedia head, and follows prior hints of new Streets of Rage and other classic properties.

SEGA Admits Sonic Superstars Fell Short of Expectations
gaming1 year ago

SEGA Admits Sonic Superstars Fell Short of Expectations

SEGA president Shuji Utsumi expressed disappointment with Sonic Superstars, citing it did not meet expectations despite being generally well-received by players. The game's release coincided with other major titles, impacting its performance. SEGA is focusing on integrating games and movies, with upcoming projects like Sonic X Shadow Generations and a new Sonic movie aiming to enhance the franchise's transmedia presence.

Dan Houser's New Studio Unveils Exciting Projects: Graphic Novel and Audio Drama
entertainment2 years ago

Dan Houser's New Studio Unveils Exciting Projects: Graphic Novel and Audio Drama

Absurd Ventures, the new transmedia company founded by Rockstar co-founder Dan Houser, has announced its first two projects. "American Caper" will begin as a graphic novel and follows two dysfunctional American families in a world of corruption and crime. "A Better Paradise" is an audio fiction series, described as an existential suspense thriller set in the near future. Houser, known for his work on successful titles like Grand Theft Auto and Red Dead Redemption, left Rockstar in 2020 to establish Absurd Ventures, which aims to create new universes and tell great stories across various mediums.