Sega vows to boost Sonic titles after missed sales targets

TL;DR
SEGA says Sonic is a symbol that drives the company's broader IP strategy, but it missed its goal of globally expanding Sonic-related titles and the latest Sonic game didn’t meet sales expectations; the company will add selling power to each title, even as Sonic Racing: CrossWorlds sales were disappointing, with DLC plans (Godzilla and Evangelion) still on the horizon.
Topics:technologybusiness#business#rovio#sega#sonic-racing-crossworlds#sonic-the-hedgehog#transmedia
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