
Kickoff as a premium asset: overhaul Week 1 to boost college football revenue
An opinion piece argues that college football should treat the season start as a premium asset, pushing for bigger early‑season out‑of‑conference games and exclusive scheduling windows—emulating the NFL—to lift TV rights fees and broaden audiences. With only a handful of top‑25 matchups in the first five weeks, the author advocates partnerships (e.g., SEC‑Big Ten) and smarter scheduling to enhance early momentum, noting August/early‑September games draw strong ratings and that the CFP race may rely on stronger early narratives. It dismisses heat or campus attendance as primary barriers and calls for centralized, strategic scheduling to maximize revenue across the entire season.











