Meta's Threads: Facebook's Twitter Rival Launches, Challenging Instagram and Elon Musk
Facebook owner Meta is set to launch its new app called Threads, which is a text-based conversation app and a direct rival to Twitter. The app will be linked to Instagram and is available for pre-order on the Apple App Store. Meta's Threads app bears a striking resemblance to Twitter and will offer a free service with no restrictions on the number of posts users can see. The launch of Threads poses a significant threat to Twitter, as Meta has the resources and existing user base through Instagram to compete effectively. The rivalry between Meta boss Mark Zuckerberg and Twitter owner Elon Musk continues, with Musk making a fresh swipe at Zuckerberg on Twitter.