
Verizon Bets on Nostalgia With Austin Powers and Ugly Betty to Launch Simplicity Plan
Verizon unveils a Simplicity Plan that eliminates activation and upgrade fees for customers already paying for service, backed by a nostalgia-driven ad push that reunites the Austin Powers cast (including Dr. Evil) and the original Ugly Betty stars for English- and Spanish-language campaigns. The effort includes Verizon Dollars, a 3% monthly promo credit redeemable for devices and brand partners, plus Verizon Shine prize contests. The campaigns, featuring


