
Sun-protective fashion goes mainstream as UPF gear heats up
CNN reports that sun-protective clothing and UPF accessories are moving into mainstream fashion in the U.S., with consumers opting for UV-blocking garments like long sleeves, masks, and head coverings over sunscreen. Brands such as Uniqlo are expanding UPF lines, and market forecasts show rising demand and stockouts as sun protection becomes a daily consideration in fashion.

