All articles tagged with #video game marketing
System 3 released a statement defending the James Pond Legacy artwork and trailer as human-made, detailing a process from retro pixel art to a modern 3D render with manual touch-ups and denying any use of generative AI, despite ongoing fan accusations and prior criticisms from series creator Chris Sorrell about AI-generated content.
Nintendo has launched a marketing campaign for Pokémon Legends: Z-A, featuring Stranger Things star Gaten Matarazzo, to promote the game on Switch 2 and original Switch, with the game releasing on October 16, 2025, alongside a new Switch 2 bundle.
Activision Blizzard's marketing campaign for Diablo 4 is a scattershot of viral and shock value tactics, including celebrity endorsements from Megan Fox and Chloë Grace Moretz, launch parties, questionable food products, and brand partnerships. The campaign embodies the ethos of mobile game advertising, but with a bigger budget. The point of the campaign may simply be its enormous scope, as Activision Blizzard competes not only with other video games, but with YouTube, TikTok, movies, and television. The campaign seems to have worked, with Diablo 4 selling $666 million globally in the game's first five days.