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Video Game Marketing

All articles tagged with #video game marketing

Gears of War: E-Day Launches Liquid Death Promotion for In-Game Pose and Merch
gaming13 days ago

Gears of War: E-Day Launches Liquid Death Promotion for In-Game Pose and Merch

Xbox and Liquid Death have launched a promotional campaign for Gears of War: E-Day, offering a 'Chainsaw Flex' in-game pose and physical merchandise. The collaboration runs from September 25 to November 30, 2026, in the United States. Consumers can redeem a digital code by purchasing Liquid Death Energy at major retailers. The game itself launches on October 6, 2026, featuring a prequel story set 14 years before the original series.

via XBOX Wire|
#gaming#gears-of-war-e-day#liquid-death
Diablo 4's marketing campaign takes unhinged to a new level.
gaming3 years ago

Diablo 4's marketing campaign takes unhinged to a new level.

Activision Blizzard's marketing campaign for Diablo 4 is a scattershot of viral and shock value tactics, including celebrity endorsements from Megan Fox and Chloë Grace Moretz, launch parties, questionable food products, and brand partnerships. The campaign embodies the ethos of mobile game advertising, but with a bigger budget. The point of the campaign may simply be its enormous scope, as Activision Blizzard competes not only with other video games, but with YouTube, TikTok, movies, and television. The campaign seems to have worked, with Diablo 4 selling $666 million globally in the game's first five days.

via Polygon|
#activision-blizzard#celebrity-endorsements#diablo-4