Switch 2 sparks 69% surge in US hardware sales for March 2026
Circana data show US video game spending rose 12% in March 2026 to $5.3B, driven by a 69% jump in hardware sales to $500M led by Nintendo Switch 2. Switch 2 led March and YTD hardware sales, with PS5 up 3% YoY. Console content rose 22% on a 40% jump in digital premium downloads and new releases like Crimson Desert, MLB The Show 26, and Pokémon Pokopia, while first-quarter spending climbed 5% to $14.6B.