Switch 2 sparks 69% surge in US hardware sales for March 2026
TL;DR Summary
Circana data show US video game spending rose 12% in March 2026 to $5.3B, driven by a 69% jump in hardware sales to $500M led by Nintendo Switch 2. Switch 2 led March and YTD hardware sales, with PS5 up 3% YoY. Console content rose 22% on a 40% jump in digital premium downloads and new releases like Crimson Desert, MLB The Show 26, and Pokémon Pokopia, while first-quarter spending climbed 5% to $14.6B.
- US hardware sales rose 69% in March 2026 following strong Switch 2 performance | US Monthly Charts GamesIndustry.biz
- ‘Pokopia’ Flurry Helps Nintendo’s Switch 2 Top US Sales in March Bloomberg.com
- U.S. video game spending jumped 12% YoY in March - Circana (EA:NASDAQ) Seeking Alpha
- Switch 2 Sales Skyrocket - Europe Hardware Estimates for March 2026 VGChartz
- Best-selling games in the U.S. for March 2026 – Pokemon Pokopia lands in the top 5 Nintendo Everything
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