
Whatnot hits $20B valuation with $545M Series G as live shopping booms
Whatnot closed a $545 million Series G at a $20 billion valuation, nearly doubling from a year ago, as the live-streamed shopping market expands to more than $22 billion and Whatnot claims about a 60% share. The platform is growing fast, adding roughly 650,000 new weekly users and surpassing $8 billion in GMV from last year. The new funds will bolster seller-growth tools, bring AI into the selling experience, and support expansion into new markets, even as competitors like eBay, Fanatics, and TikTok Shop Live push into live commerce.

