
Toys 'R' Us Launches Major U.S. Expansion with 120 New Stores
Toys 'R' Us is opening 120 new standalone stores in the U.S. this holiday season, increasing its total physical presence to 160 locations. The expansion, announced in September, follows the retailer's 2017 bankruptcy and includes new formats like Creator Studios for content creation. The company continues to grow through Macy's shops, airports, and Navy Exchange locations, aiming to capitalize on rising demand for collectibles and nostalgic brands.









