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Women In Sports

All articles tagged with #women in sports

Sweeney Releases Second Novig Ad as Powerade Launches 'Never Just Sports' Rebuttal
entertainment-and-marketing9 days ago

Sweeney Releases Second Novig Ad as Powerade Launches 'Never Just Sports' Rebuttal

Sydney Sweeney released a second, topless advertisement for the prediction market Novig on Sunday, weeks after the initial 'Just Sports' campaign sparked backlash from female athletes. In the new spot, Sweeney wears only white underwear while covering herself with footballs, joking that she is 'flattered' by bets on her appearance. The move follows criticism from figures like swimmer Ariarne Titmus and sprinter Amy Hunt, who argued the original ad sexualized women in sports. While Novig reported a 218% rise in first-time depositors around the initial launch, beverage brand Powerade has entered the debate with a Times Square campaign stating women's sports have 'Never Just Sports,' leveraging its long-standing support for female athletes to counter Novig's messaging.

via Fox News|
#advertising-controversy#entertainment-and-marketing#novig
Sydney Sweeney’s Novig Ad Ignites Debate on Women’s Representation in Sports
entertainment1 month ago

Sydney Sweeney’s Novig Ad Ignites Debate on Women’s Representation in Sports

Sydney Sweeney’s provocative ad for the sports trading app Novig has sparked widespread backlash, particularly from female athletes, who argue the campaign sexualizes women and undermines progress in sports representation. While Sweeney and brand experts defend the ad as a strategic, on-brand choice, critics contend it ignores decades of advancement in women’s sports and reduces female athletes to objects of desire.

via Fox News|
#advertising-controversy#entertainment#novig
Sydney Sweeney's Novig ad ignites debate over sports, sexuality, and algorithmic outrage
culture-and-business1 month ago

Sydney Sweeney's Novig ad ignites debate over sports, sexuality, and algorithmic outrage

Actor Sydney Sweeney’s new advertisement for sports prediction platform Novig has sparked intense backlash by featuring her in near-nude poses with sports equipment. While the campaign generated a nine-fold increase in social media mentions, critics argue it sexualizes women in sports and ignores decades of athletic progress. Sweeney, an equity holder in Novig, responded by posting images from ESPN’s 'Body Issue,' defending her right to monetize controversy.

via MS NOW|
#advertising-controversy#culture-and-business#novig
Female Athletes Reject Sweeney's Nude Novig Ad as Sexualizing
culture1 month ago

Female Athletes Reject Sweeney's Nude Novig Ad as Sexualizing

Sydney Sweeney faces intense backlash from female athletes over a nude advertisement for the sports-betting app Novig. While the campaign, titled 'Just Sports,' aims to highlight athletic competition, critics argue it sexualizes women and undermines their professional achievements. Sweeney, an equity holder in Novig, has not issued a formal apology but has posted counter-images of other athletes, while Novig defends the ad as a bold marketing strategy that drives engagement.

via thecut.com|
#advertising-controversy#amy-hunt#culture
Sydney Sweeney's Novig Ad Sparks Backlash Over Sexualization of Women in Sports
entertainment-and-sports1 month ago

Sydney Sweeney's Novig Ad Sparks Backlash Over Sexualization of Women in Sports

Sydney Sweeney faces significant backlash for a new advertising campaign for Novig, a sports trading app. The ad features the actress in mostly nude poses with sports equipment, which critics argue sexualizes women in sports. While Sweeney and Novig describe the campaign as a humorous focus on sports, female athletes and industry professionals have condemned it as regressive and harmful to the representation of women in the field.

via The Hollywood Reporter|
#advertising-controversy#entertainment-and-sports#novig
Cherie DeVaux makes history as first woman to train a Kentucky Derby winner
sports5 months ago

Cherie DeVaux makes history as first woman to train a Kentucky Derby winner

Golden Tempo, ridden by Jose Ortiz, pulled off an upset to win the Kentucky Derby at Churchill Downs, making Cherie DeVaux the first woman to train a Derby winner. The 24-1 colt overcame a slow start to surge from the back and edge Renegade by a neck, with Ocelli third, in front of a 150,000-strong crowd. DeVaux, 44, a Saratoga Springs native who started her solo training operation in 2018, has since racked up hundreds of wins, and she cried with joy, saying the historic victory can inspire other women to dream big and pursue their goals in racing.

via Al Jazeera|
#cherie-devaux#horse-racing#kentucky-derby
White House Reaffirms Title IX Protections and Equal Opportunity in Women’s Sports
politics8 months ago

White House Reaffirms Title IX Protections and Equal Opportunity in Women’s Sports

On National Women and Girls in Sports Day, the White House celebrates female athletes, reaffirms Title IX protections, and pledges to uphold fair, safe opportunities for women in athletics at all levels, citing executive orders to enforce Title IX and preserve scholarships while restricting participation of men in women’s sports in programs receiving federal funds.

via The White House (.gov)|
#executive-orders#federal-funding#national-women-and-girls-in-sports-day
Stephanie Cheng Leads International and Special Projects for the Los Angeles Rams
sports10 months ago

Stephanie Cheng Leads International and Special Projects for the Los Angeles Rams

Stephanie Cheng, VP/Head of International and Special Projects for the Los Angeles Rams, shares her journey from USC intern to a key role in expanding the NFL's global presence, overseeing international initiatives and facility development, and contributing to the sport's growth in markets like Australia, Mexico, and South Korea, driven by her dedication and strategic vision.

via NFL.com|
#international-growth#los-angeles-rams#nfl
entertainment1 year ago

Controversy and Laughter at the ESPYs: Shane Gillis's Edgy Monologue Sparks Reactions

The ESPY Awards celebrated women in sports with awards and recognition, while host Shane Gillis delivered edgy, often unsuccessful jokes that received mixed reactions from the audience. Major female athletes like Simone Biles and Alex Morgan were honored for their contributions beyond sports, and Gillis's humor included controversial jokes about political figures and female athletes, which did not land well. The event also recognized perseverance and courage among athletes, highlighting their impact both on and off the field.

via Variety|
#athletes#comedy#entertainment
Doris Burke to Make Historic ESPN NBA Finals Debut
sports2 years ago

Doris Burke to Make Historic ESPN NBA Finals Debut

Doris Burke, a trailblazing ESPN NBA game analyst, will become the first woman to call an NBA Finals game on ABC. Her career has inspired and mentored many women in sports broadcasting, including Rebecca Lobo and Chiney Ogwumike. Burke's rise in a male-dominated field has paved the way for more women analysts in basketball and beyond, despite facing significant challenges and biases. Her legacy continues to influence the next generation of female sports broadcasters.

via Awful Announcing|
#broadcasting#doris-burke#espn