
Cyclists Rally Against Sydney Sweeney Nude-Betting Ad Over Female Sport Stereotypes
Professional cyclists including Demi Vollering, Sophie Capewell and Maddy Nutt joined a global backlash to Sydney Sweeney’s naked betting advert, arguing it sexualises women’s sport and undermines progress toward normalising female athletes. Vollering and Capewell spoke out about the issue, with Vollering posting a message about wanting athletes to be seen for what they can do, not how they look. Nutt released a video addressing Sweeney, saying the ad is tacky and not representative of female athletes, while also viewing the backlash as an opportunity to highlight women’s sport and body positivity. The controversy has drawn widespread criticism from sportswomen worldwide and sparked discussions on how women in sport are portrayed in advertising.







