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Zurich Summit

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AI Actress Tilly Norwood Rejects Traditional Representation as Particle 6 Expands
film-and-technology13 days ago

AI Actress Tilly Norwood Rejects Traditional Representation as Particle 6 Expands

One year after her debut, AI-generated performer Tilly Norwood remains without a traditional agent, with creator Eline van der Velden stating the company receives sufficient offers to operate independently. Particle 6 has expanded significantly, securing executive producer Rob Minkoff for the upcoming hybrid live-action/AI film 'Storm Dogs.' While the technology faces technical glitches and industry skepticism, van der Velden argues the controversy successfully forced the entertainment sector to confront the inevitability of AI integration.

via Deadline|
#ai-in-film#eline-van-der-velden#film-and-technology
Kane Parsons Rejects Horror Label for $400M Hit 'Backrooms' at Zurich Summit
film-industry13 days ago

Kane Parsons Rejects Horror Label for $400M Hit 'Backrooms' at Zurich Summit

Director Kane Parsons rejected the horror genre label for his breakout film 'Backrooms' during a Zurich Summit panel, arguing that marketing categorizations limit audience reach. The film, which grossed approximately $401 million globally, was cited by industry leaders as a key driver of the 2026 box office resurgence, particularly among younger demographics who migrated from YouTube fandoms to theaters. Parsons emphasized his desire for greater creative control in future projects to avoid restrictive genre framing, while acknowledging that A24’s marketing strategy relied on horror as a convenient entry point. Industry figures including Bill Kramer and Michael Barker highlighted the film’s success as evidence of a broader shift in how digital content translates to theatrical success, noting that audiences are increasingly seeking communal experiences that connect online communities with cinema.

via Deadline|
#a24#backrooms#box-office