Meta’s Metaverse Rebrand Backfires as Horizon Worlds Fades
TL;DR
Creative Bloq argues Meta’s 2021 pivot to the metaverse and rebrand has backfired, with Horizon Worlds being shut down and Realty Labs layoffs signaling a retreat from the plan, underscoring how hindsight paints the branding as misguided amid a fading of the metaverse vision.
- Facebook's Meta rebrand is looking stupider by the day Creative Bloq
- The Long Farewell to Mark Zuckerberg’s Metaverse The New York Times
- Meta backtracks on decision to end Horizon Worlds VR after fans speak up CNBC
- Almost 5 years after CEO Mark Zuckerberg called it 'the next frontier' for the company, Meta is shutting down Horizon Worlds; says: We are separating ... The Times of India
- Meta's Metaverse App for VR Is Staying Open, Barely CNET
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