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Coinbase Goes Lo-Fi Karaoke for Super Bowl Ad, Aiming to Make Crypto Relatable

1 min read
Source: Variety
Coinbase Goes Lo-Fi Karaoke for Super Bowl Ad, Aiming to Make Crypto Relatable
Photo: Variety
TL;DR

Coinbase returns to the Super Bowl with a spare 60-second lo-fi spot that plays like a bar karaoke screen, featuring minimalist animation and lyrics from the Backstreet Boys’ “Everybody (Backstreet’s Back).” Executives say the restrained, no-frills approach is designed to stand out amid celebrity-filled ads, create a communal singalong moment, and show that crypto can appeal beyond techies, hoping viewers will look up crypto after the spot.

Topics:businessadvertising#advertising#coinbase#cryptocurrency#karaoke#super-bowl
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  1. Coinbase Bets Lo-Fi Karaoke Super Bowl Commercial Creates High-Flying Response  Variety
  2. Inside Coinbase’s Backstreet Boys karaoke party for the Super Bowl  Ad Age
  3. Coinbase 'bought a vibe' with Backstreet Boys Super Bowl ad years after epic flop  USA Today
  4. T-Mobile and Coinbase’s Super Bowl ads used the Backstreet Boys in very different ways.  theverge.com
  5. Super Bowl Hot Take: Coinbase Karaoke Falls Flat  Yahoo

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