Citroën’s €15,000 Electric 2CV Concept Debuts at Paris Motor Show
Citroën unveiled an electric concept version of its iconic 2CV at the 2026 Paris Motor Show, targeting a 2028 production launch with a price of €15,000. The vehicle retains retro styling cues like a canvas roof and rounded headlights while aiming to compete with Chinese EVs through heritage and affordability.
Key points
- The new 2CV concept was revealed at the 2026 Paris Motor Show, with full production targeted for 2028.
- The vehicle is designed to cost approximately €15,000, making it one of the most affordable electric cars in Europe.
- It features a lightweight design weighing around 1,000 kg and a compact length of 3.76 meters.
- Stellantis positioned the car as a response to rising competition from Chinese manufacturers, leveraging brand nostalgia.
- The design includes modern tech like a touchscreen and digital tire monitoring, alongside classic visual elements.
Background
Previous coverage noted that the 2CV concept was part of a broader strategy by European automakers to use heritage to counter Chinese EVs. Earlier reports highlighted the car’s minimalist design and small battery, emphasizing its role as an accessible urban runabout.
How outlets are covering it
Creative Bloq praised the design for its honesty and practicality, comparing it favorably to the Little Tikes Cozy Coupe. BBC highlighted the strategic use of nostalgia to combat Chinese competition, noting that heritage is a unique advantage for European brands. Stellantis emphasized the car as a reinvention of the 2CV’s original spirit, focusing on freedom and joy in mobility.
Why it matters
The 2CV concept signals a shift in European automotive strategy, using iconic designs to make electric vehicles more appealing and affordable. It could help Stellantis retain market share against aggressive Chinese competitors by offering a nostalgic yet modern alternative.
What to watch
Production of the 2CV is expected to begin in 2028. Stellantis plans to launch over 50 new products by 2030, with the 2CV serving as a key entry point for affordable electric mobility in Europe.
- The new Citroen 2CV is reminding people of a very different (but equally iconic) car design Creative Bloq
- Citroen revives the 2CV for an electric age BBC
- Stellantis bets on small affordable EVs for European comeback Reuters
- At Paris show, Stellantis seeks to prove its revival in Europe is real Automotive News
- Stellantis Unveils Six Concept Cars “The Night Before” the Paris Motor Show Media Stellantis
Want the full story? Read the original reporting
Read on Creative Bloq