Ford Fathom EV Pickup Set for 2027 Launch at $28,350

Key points

• The Ford Fathom will launch in early 2027 with a base price of $28,350, excluding a $1,595 delivery fee.
• Production is scheduled to begin at Ford's Louisville Assembly plant in the first quarter of 2027.
• The vehicle includes a large touchscreen, wireless Apple CarPlay and Android Auto, BlueCruise hands-free driving, and a digital key.
• It is the first vehicle to integrate Apple Maps directly into its navigation system for turn-by-turn and EV routing.
• The Fathom offers more passenger volume than a Toyota RAV4, plus a front trunk and bed space.
• Ford CEO Jim Farley shared new footage of the truck undergoing hot-weather testing in the desert and Las Vegas.

Background

Ford unveiled the Fathom in August 2026 as its first vehicle on the Universal Electric Vehicle platform, aiming for mass-market affordability. Previous reports indicated a base price of $28,350 and expected range of over 300 miles. The truck is designed to compete in the entry-level EV market, with pre-orders opening in early 2027. Ford has invested approximately $5 billion in the Fathom family and development, hoping to offset high EV manufacturing costs through volume and cost discipline.

How outlets are covering it

Electrek highlights the Fathom's affordability and new Apple Maps integration, noting the $28,350 starting price. MotorTrend analyzes Ford's marketing materials to infer additional features like Pet Mode and Camp Mode, suggesting the truck will offer bed outlets and bidirectional charging. Ford Authority focuses on the charging strategy, with an EV executive recommending that the Fathom be plugged in whenever at home, while commenters debate the charging speeds of its LFP battery. The sources generally agree on the 2027 launch and price, but differ in emphasis: Electrek focuses on the official reveal, MotorTrend on feature speculation, and Ford Authority on charging practicality.

Why it matters

The Fathom represents Ford's strategic push into the affordable EV market, targeting a segment with limited competition. Its low price point and mass-market features could influence consumer adoption of electric trucks. Success or failure may signal the viability of Ford's broader EV strategy and the feasibility of affordable EVs in the current market.

What to watch

Ford will begin production at the Louisville Assembly plant in Q1 2027. Pre-orders are expected to open in early 2027, with deliveries following later that year. Ford may reveal more details about optional features, such as all-wheel drive and larger battery options, closer to launch.