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Jim Farley

All articles tagged with #jim farley

automotive17 days ago•3 min saved

Ford F-150 Lightning Used Sales Surge as New Production Ends

The Ford F-150 Lightning is experiencing a surge in used sales, moving in approximately 20 days at prices 50% to 60% below the original sticker. This rapid turnover occurs after Ford ended new production in December 2025, citing poor sales of high-priced electric vehicles. While the new model failed to meet financial expectations, the used market has found a 'sweet spot' for buyers seeking affordable electric pickups. Ford plans to replace the Lightning with the more affordable Fathom EV pickup in 2027, aiming for 100,000 units in its first year.

via Electrek|

#automotive #electric-pickups #ford-f-150-lightning

business1 month ago•0 min saved

Ford CEO Warns U.S. Must Act Before Chinese Auto Flood Mirrors Europe

Ford CEO Jim Farley stated that the U.S. still has time to carefully regulate Chinese automaker entry, contrasting it with Europe where it is now too late. He noted Chinese brands' European market share rose from near zero in 2020 to 12% in August 2026. Farley emphasized Ford's strategy of partnering with Chinese firms for technology while competing in other areas, despite recent concerns from the Trump administration regarding these ties.

via CNBC|

#business #chinese-automakers #electric-vehicles

automotive1 month ago•0 min saved

Ford cuts F-150 performance prices and expands V-8 availability for 2027

Ford is lowering starting prices for the 2027 F-150 Raptor and Tremor by stripping non-essential features, while making its 5.0-liter V-8 engine available across the entire F-150 lineup. These moves aim to broaden customer choice and boost sales amid industry affordability concerns.

via CNBC|

#2027-model-year #automotive #ford-f-150

business1 month ago•0 min saved

DOT Letter to Ford Escalates US-China Auto Tensions Over CATL and Geely Deals

The US Department of Transportation sent Ford CEO Jim Farley a letter expressing 'profound concern' over the automaker's partnerships with Chinese firms, including battery maker CATL and Geely. Ford rejected the letter as factually incorrect, emphasizing its status as the top US producer and its commitment to American jobs. The dispute highlights growing friction between US industrial policy and corporate strategies involving Chinese technology and manufacturing.

via CNBC|

#business #catl #china

automotive1 month ago•8 min saved

Ford’s Fathom EV Targets 100,000 Sales in Year One Amid Cost-Cutting Pivot

Ford Motor Co. has set an ambitious target of selling 100,000 units of its new Fathom electric pickup in its first year, a volume previously achieved only by Tesla in the U.S. The vehicle, priced at $29,945 including destination fees, is designed to address the high costs and low sales of previous Ford EVs like the F-150 Lightning. By utilizing a new Universal Electric Vehicle platform with fewer parts and an optimized assembly process, Ford aims to break even in its EV division by 2029. The Fathom, which features Apple Maps integration and BlueCruise driver assistance, is positioned as an affordable entry point for gas and hybrid owners transitioning to electric, though it lacks published towing specifications, sparking debate over its utility for heavy-duty work.

via Jalopnik|

#automotive #automotive-manufacturing #electric-vehicles

automotive1 month ago•10 min saved

Ford Reveals Off-Road Mustang Baja to Dealers Amidst Homologation History

Ford has shown an off-road Mustang variant, reportedly named the Baja, to dealers, signaling a serious move into the high-performance off-road segment. This development follows years of rumors and aligns with CEO Jim Farley’s goal to make Ford the 'Porsche of off-road.' The potential new model would likely use a 5.0-liter V8 and all-wheel drive, distinct from the electric Mach-E. The news coincides with historical context regarding the 1969-1970 Boss 429, a homologation special built to meet NASCAR rules, where fewer than 1,400 units were produced due to the engine's size requiring manual modifications.

via Autonocion.com|

#automotive #ford-mustang #jim-farley

automotive1 month ago•0 min saved

Ford Unveils Fathom EV Truck Prototypes in Las Vegas Ahead of 2027 Launch

Ford revealed two heavily camouflaged Fathom electric pickup prototypes in Las Vegas, confirming a $29,945 price tag and 2027 launch. The vehicle, built on Ford's new Universal EV Platform, features BlueCruise, bidirectional power, and a cabin larger than a Toyota RAV4. Production begins at the Louisville Assembly Plant in Q1 2027, with orders opening simultaneously.

via Road & Track|

#2027-launch #automotive #electric-vehicle

automotive1 month ago•2 min saved

Ford Fathom prototypes reveal conventional pickup design despite 'new silhouette' claims

Ford CEO Jim Farley shared images of camouflaged Fathom prototypes undergoing hot-weather testing in Las Vegas. The vehicles appear to be conventional four-door pickups, contradicting earlier descriptions of a 'new silhouette.' Ford plans to launch the $30,000 electric truck in 2027, utilizing a new production method at its Louisville plant to reduce costs and achieve profitability by 2029.

via InsideEVs|

#automotive #electric-vehicles #ford-fathom

automotive1 month ago•2 min saved

Ford Fathom EV Pickup Set for 2027 Launch at $28,350

Ford has confirmed the Fathom, a midsize electric pickup, will go on sale in early 2027 with a starting price of $28,350. The vehicle, built on Ford's Universal Electric Vehicle platform, features a large touchscreen, Apple Maps integration, and bidirectional charging. Production begins at the Louisville Assembly plant in Q1 2027, with CEO Jim Farley recently sharing footage of the truck undergoing hot-weather testing in the desert.

via Electrek|

#2027-launch #affordable-ev #automotive

automotive1 month ago

Ford Reveals Off-Road 'Mustang Baja' to Dealers, Reviving Long-Rumored All-Terrain Pony Car

Ford has shown a prototype of an off-road Mustang, dubbed the 'Baja,' to its dealer network, marking a tangible step toward production after years of rumors. While no release date or technical specifications have been confirmed, the move aligns with CEO Jim Farley’s strategy to position Ford as a leader in off-road performance, leveraging existing Raptor expertise to create a sports-car-based all-terrain vehicle distinct from the electric Mach-E Rally.

via Jalopnik|

#automotive #automotive-news #ford-mustang

automotive2 months ago•0 min saved

Ford CEO Hints at Affordable Rally Car to Revive Motorsport Legacy

Ford CEO Jim Farley stated in a Top Gear interview that the company aims to 'democratize the rally car' by creating an affordable option. While it is unclear if this targets only Europe or global markets, the move aligns with Ford's expanding motorsport portfolio, which includes hypercars, trophy trucks, and GT Mustangs. Farley also mentioned a new supercar in development that must distinguish itself from existing competitors. The announcement suggests Ford may return to producing road-legal rally-inspired vehicles, a category that has largely disappeared from modern markets.

via Motor1.com|

#automotive #ford #jim-farley

business2 months ago•9 min saved

Ford's Fathom EV Pickup Debuts at $28,350, Betting Big on Mass-Market Affordability

Ford has officially unveiled the Fathom, a midsize electric pickup truck with a base price of $28,350, aiming to disrupt the entry-level EV market. The vehicle is the first model built on Ford's Universal Electric Vehicle (UEV) platform, which utilizes advanced manufacturing techniques like gigacasting and 48-volt electrical systems to reduce costs. Pre-orders begin in early 2027, with deliveries expected in the fall from the Louisville, Kentucky plant. The Fathom features a large touchscreen, Apple Maps navigation, and BlueCruise hands-free driving capability, targeting a price point comparable to the gas-powered Ford Maverick.

via Not a Tesla App|

#automotive-manufacturing #business #electric-vehicles

automotive2 months ago•7 min saved

Ford Fathom: The $28,350 EV Pickup That Tests the Limits of Patience

Ford has officially named its long-awaited affordable electric pickup the 'Fathom,' setting a base price of $28,350. The vehicle, built on the new Universal Electric Vehicle platform, is scheduled for delivery in late 2027. While the pricing aligns with previous promises, the multi-year delay in revealing final specs has sparked industry debate about the risks of premature product announcements.

via InsideEVs|

#automotive #electric-vehicles #ev-market

automotive-industry2 months ago•2 min saved

Ford CEO Jim Farley warns Chinese EVs could reach US market within a decade

Ford CEO Jim Farley told employees in a recent town hall that Chinese automakers are likely to enter the US market within five to 10 years, despite current trade barriers. He emphasized that Ford is preparing for this inevitability, noting that Chinese manufacturers possess massive production capacity and superior technology. While current tariffs and regulations block Chinese vehicles, Farley and other industry leaders believe these protections may not last indefinitely, particularly given shifting political landscapes and global market trends.

via supercarblondie.com|

#automotive-industry #chinese-evs #electric-vehicles

business-and-automotive3 months ago•2 min saved

Ford Launches 'Vehicle Drops' and High-Performance Kits to Capture Aftermarket Revenue

Ford is aggressively expanding its factory-backed customization division, Ford Custom Garage, to capture a share of the $53 billion U.S. aftermarket industry. The automaker aims to boost high-margin revenue by offering exclusive, limited-edition 'vehicle drops' and performance packages that are covered under the original vehicle warranty. This strategy addresses the growing complexity of modern vehicles, which makes DIY modifications difficult for average owners, while leveraging Ford’s passionate customer base for models like the Bronco, Mustang, and Maverick.

via CNBC|

#aftermarket-industry #business-and-automotive #ford-custom-garage