The Impact of the Big Airline Shakeup on Passengers
TL;DR
Hawaiian Airlines, which is being acquired by Alaska Airlines, not only owns its own brand name but also the trade name of its defunct competitor, Aloha Airlines. The distinct branding of Hawaiian Airlines is seen as crucial to the success of the acquisition.
Topics:businessaviation#acquisition#alaska-airlines#aloha-airlines#aviation#branding#hawaiian-airlines
- Hawaiian Airlines’ parent owns Aloha Airlines trade name Honolulu Star-Advertiser
- Optimism Around Alaska-Hawaiian Airlines Merger Bloomberg Television
- Why Alaska Airlines is unfazed by Hawaiian Airlines woes - Puget Sound Business Journal The Business Journals
- Culture a big reason to keep Hawaiian Airlines’ identity Honolulu Star-Advertiser
- Catherine Toth Fox: The Winners Of The Big Airline Shakeup Should Be The Passengers Honolulu Civil Beat
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