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Alaska Airlines

All articles tagged with #alaska airlines

Alaska Airlines skips economy screens on new 737 MAX 10 to prioritize premium revenue
travel-and-aviation9 days ago

Alaska Airlines skips economy screens on new 737 MAX 10 to prioritize premium revenue

Alaska Airlines will install seatback screens only in premium cabins on its new 737 MAX 10 aircraft, leaving economy and premium economy passengers to rely on personal devices and Starlink Wi-Fi. This decision, announced during the airline's investor day, aims to accelerate the rollout of lie-flat 'Aurora' suites and 'Premium Reserve' seats by 2028, despite criticism that excluding screens from lower-tier cabins undermines the overall passenger experience and competitive positioning.

Alaska Airlines Launches 'Project Gotham' to Deploy Lie-Flats on Transcontinental Routes
aviation12 days ago

Alaska Airlines Launches 'Project Gotham' to Deploy Lie-Flats on Transcontinental Routes

Alaska Airlines has announced 'Project Gotham,' a major initiative to install lie-flat 'Aurora' suites on its transcontinental flights, beginning in 2028. The plan involves retrofitting at least 25 Boeing 737 MAX 10 aircraft with 12 lie-flat seats and 12 new 'Premium Reserve' seats each. This move aims to compete with rivals like Delta and JetBlue on lucrative routes to New York, Los Angeles, and San Francisco. The airline expects this premium product to significantly boost revenue, targeting 60% of total revenue from premium sources by 2030.

Hawaiian Airlines to debut 22 Leihōkū suites on A330s in 2028
travel13 days ago

Hawaiian Airlines to debut 22 Leihōkū suites on A330s in 2028

Hawaiian Airlines will replace the interiors of its 24 Airbus A330 widebody aircraft with new 'Leihōkū' suites and a premium economy section starting in 2028. The overhaul, part of Alaska Air Group's broader premium strategy, aims to increase high-margin revenue to 60% by 2030. The new cabins will feature 22 lie-flat suites and 28 premium seats, reducing total capacity from 278 to 254 per plane.

Alaska Air Group unveils Aurora and Leihoku suites, premium economy, and new lounges
travel-and-business14 days ago

Alaska Air Group unveils Aurora and Leihoku suites, premium economy, and new lounges

Alaska Air Group announced major premium upgrades for its Alaska and Hawaiian brands, including lie-flat business suites, a new premium economy cabin, and high-end airport lounges. These changes, part of the 'Alaska Accelerate' strategy, aim to increase revenue from premium products to 60% by 2030. The rollout begins in 2028, featuring new 'Aurora' and 'Leihoku' experiences on 737 MAX 10s, 787s, and A330s, alongside new lounges in Seattle, Honolulu, and San Diego.

Alaska Airlines CEO Downplays Boeing 737 Max 10 Certification Delay Amid Software Glitch
aviation14 days ago

Alaska Airlines CEO Downplays Boeing 737 Max 10 Certification Delay Amid Software Glitch

Alaska Airlines CEO Ben Minicucci stated he is not overly concerned about the latest delay in Boeing 737 Max 10 certification, which stems from a software glitch affecting automated navigation during go-arounds. The FAA has suspended approval, causing Boeing shares to drop sharply. Major carriers, including Alaska, Delta, American, and United, are awaiting resolution, with Alaska potentially postponing its late 2028 launch of lie-flat suites on the aircraft.

Alaska Air Group unveils massive premium cabin overhaul to offset fuel costs
business14 days ago

Alaska Air Group unveils massive premium cabin overhaul to offset fuel costs

Alaska Air Group is launching a major cabin revamp across its Alaska and Hawaiian fleets, introducing lie-flat 'Aurora' and 'Leihōkū' suites and a new 'Premium Reserve' economy class starting in 2028. The move aims to shift revenue toward high-margin premium products, targeting 60% of total revenue by 2030, while new lounges open in Seattle and Honolulu. Executives project these upgrades could add $3 to $4 to earnings per share, though high jet fuel prices and delayed Boeing 737 Max 10 certification remain risks.

Alaska Airlines to boost Paine Field capacity by 50% with new San Jose route and larger aircraft
travel18 days ago

Alaska Airlines to boost Paine Field capacity by 50% with new San Jose route and larger aircraft

Alaska Airlines is increasing seat capacity at Seattle’s Paine Field by 50% through 2027. The expansion includes a new twice-daily nonstop to San Jose, California, starting April 14, 2027, operated by Horizon Air. The airline will also add a second daily flight to Los Angeles and Portland, using larger Boeing 737s for the Los Angeles route. No physical construction is required for these changes.

Alaska flight halted during taxi at MIA after disturbance; authorities find no credible threat
travel2 months ago

Alaska flight halted during taxi at MIA after disturbance; authorities find no credible threat

An Alaska Airlines flight taxiing for departure at Miami International Airport returned to the gate after a reported passenger disturbance. The crew engaged lockdown procedures and shut down the engine; Miami-Dade deputies responded, passengers briefly deplaned, and two disruptive passengers were rebooked on another flight. Authorities later said there was no credible threat and the plane was cleared to resume boarding and continue to Seattle, with FAA launching its investigation. The incident comes as FAA data show ongoing unruly-passenger reports in 2026 (1,014 so far this year).

Alaska 787 Declares Emergency After U-Turn Over UK, Diverts Toward France
aviation2 months ago

Alaska 787 Declares Emergency After U-Turn Over UK, Diverts Toward France

An Alaska Airlines Boeing 787-9 (N780HA) operating AS181 from Rome to Seattle declared a general emergency after reversing course over the United Kingdom and began fuel-dumping as it headed toward France; the aircraft is then turning back toward mainland Europe with potential diversion to a major hub. An update indicates the flight is diverting back to Rome FCO, with a new departure from FCO planned for 23:00 CEST.

New York man removed from PDX flight after 30 pounds of marijuana found in luggage
local3 months ago

New York man removed from PDX flight after 30 pounds of marijuana found in luggage

At Portland International Airport, TSA screeners found about 30 pounds of marijuana in a checked bag labeled Primus/Zachar destined for JFK, prompting Alaska Airlines Flight AS18 to be halted and the passenger, Zachariah Hillary Primus, 38, of Carmel, NY, to be pulled off. He was arraigned on three felony charges (illegal import/export of marijuana, unlawful delivery of a marijuana item, unlawful possession of marijuana) and released on his own recognizance; prosecutors say he possessed more than 256 ounces of usable marijuana.

Atmos Members Day launches a monthly loyalty moment for Atmos Rewards members
business4 months ago

Atmos Members Day launches a monthly loyalty moment for Atmos Rewards members

Alaska Airlines launches Atmos Members Day, a new monthly touchpoint for Atmos Rewards members that bundles exclusive offers, program updates and experiences into a single monthly email, starting June 3 with limited-time Global Getaways and Atmos Unlocked auctions (including a nine-day Japan trip), plus partner offers to earn points, reinforcing a more dynamic, year-round loyalty experience.