Athleta appoints Nike veteran as new CEO to revitalize brand
TL;DR
Nike's head of North American women's business, Maggie Gauger, is leaving to become CEO of Athleta, a move that signifies a strategic shift for both brands amid challenges in their women's apparel segments. Gauger's departure is a setback for Nike as it aims to strengthen its female customer base, while Athleta seeks to revitalize its brand under new leadership.
- Nike loses head of North America women's business to Athleta CNBC
- Gap Replaces Athleta CEO With Nike Exec. It’s Another Reset. Barron's
- Athleta poaches a woman Nike executive to be its new CEO Fortune
- Gap Inc. Appoints Maggie Gauger as Athleta President and Chief Executive Officer Yahoo Finance
- Athleta brings on Nike veteran to reboot stalled turnaround Retail Dive
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