Bud Light's Marketing Missteps and Sponsorships.

Bud Light's Vice President of Marketing, Alissa Heinerscheid, was seen in public for the first time since the brand's partnership with trans influencer Dylan Mulvaney caused a $6 billion loss in just six days. Heinerscheid declined to comment on the matter, but insiders revealed that the decision to include Mulvaney in the campaign was made by a low-level marketing staffer. Heinerscheid has been blamed for the backlash against the brand for using Mulvaney to promote the beer. The controversial partnership saw Mulvaney promote America's bestselling beer to 11 million followers on social media in a series of sponsored posts.