"Budweiser's New National Ad Features the Return of the Clydesdales to the Super Bowl"

Budweiser is bringing back its iconic Clydesdales for a 30-second Super Bowl ad, featuring the horses helping a small town during a snowstorm. The ad aims to convey the message that Budweiser delivers more than just beer. The decision to bring back the Clydesdales reflects a shift in focus from local to national advertising, with the horses making a return after a brief appearance in 2023. Anheuser-Busch InBev's efforts will also include local touches, with the Clydesdales delivering Budweiser to bars in the city.