McDonald's rolls out 'McDonald's > NEXT' to revamp menu, service and tech
TL;DR
McDonald’s unveiled its global growth plan, 'McDonald’s > NEXT,' at its Worldwide Convention for franchisees, centered on four pillars—new restaurant design, tastier and higher-quality food and drinks (including McCrispy upgrades), consumer-led innovation, and improved hospitality—along with backend upgrades and automated ordering via ARCHY; the strategy aims to defend market share amid competition and inflation, with an investor day set to provide financial targets.
Topics:business#automation-archy#business#customer-experience#growth-strategy#mcdonalds#mcdonalds-greater-next
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