McDonald's rolls out 'McDonald's > NEXT' to revamp menu, service and tech

McDonald’s unveiled its global growth plan, 'McDonald’s > NEXT,' at its Worldwide Convention for franchisees, centered on four pillars—new restaurant design, tastier and higher-quality food and drinks (including McCrispy upgrades), consumer-led innovation, and improved hospitality—along with backend upgrades and automated ordering via ARCHY; the strategy aims to defend market share amid competition and inflation, with an investor day set to provide financial targets.