Modelo overtakes Bud Light as top-selling beer in US, says analyst.

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Source: Fox Business
Modelo overtakes Bud Light as top-selling beer in US, says analyst.
Photo: Fox Business
TL;DR

Mexican beer brand Modelo Especial has overtaken Bud Light as the top-selling beer brand in the US, with the growing Hispanic drinking age population and a trend towards premiumization cited as the main reasons. Bud Light's sales have continued to decline following the Dylan Mulvaney controversy, in which the brand faced backlash after featuring the transgender activist. NielsenIQ data showed Bud Light sales were down 24.4% compared to a year ago for the week ending June 3, while Modelo Especial passed Bud Light as the top-selling beer brand on a dollar basis for the four-week and single-week period ending June 3.

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