Taco Bell Bets on a $1 Lettuce-Free Enchirito to Rebuild Customer Trust

1 min read
Source: Bloomberg.com
Taco Bell Bets on a $1 Lettuce-Free Enchirito to Rebuild Customer Trust
Photo: Bloomberg.com
TL;DR Summary

Taco Bell is selling a $1 lettuce-free Enchirito to win back customers after a cyclospora outbreak linked to shredded lettuce from Taylor Farms, which hurt store traffic and trust. The chain is trying to regain loyalty with a cheap, transparent response as investigations continue.

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