Top Amazon Prime Day 2024 Deals Under $100

Amazon's Prime Day has spurred a wave of mid-July sales events from competitors like Target, Walmart, and TikTok Shop, turning the month into a shopping frenzy. While Prime Day remains a major sales event, Amazon's share of online purchases during this period is shrinking as other retailers successfully attract customers. The proliferation of sales events and Amazon's frequent discounts have somewhat dulled the excitement around Prime Day, but the company continues to innovate with new sales strategies and product offerings.