Verizon Unveils $30 Simplicity Plan, Loyalty Perks and Fee-Free Upgrades

Verizon launched a promo $30 per-line Simplicity Plan (auto-pay required) that will rise to $45 later, including unlimited 5G Ultra Wideband, 10GB hotspot, unlimited talk/text, roaming in Canada/Mexico, satellite texting, Call Filter and Family features, with BYO-phone or financing options for 12–48 months. It also introduces two add-ons—Simplicity Plus ($35/month) and Simplicity Pro ($50/month)—for device upgrades and extras, plus a loyalty program with Verizon Dollars (3% cashback) and the Verizon Shine perks, and ends upgrade/activation fees for those who opt in via MyVerizon. MyVerizon plans remain available, and customers can still choose the older myPlan options.