Float's Customer-Obsessed Approach: Building the Perfect Products

Rob Khazzam, co-founder and CEO of Canadian fintech company Float, discusses the importance of customer obsession in building the right products. By putting himself in the shoes of customers and addressing their pain points, Khazzam developed expense software and corporate spending cards that cater to the unique concerns of small and medium-sized firms. Float's focus on data and customer feedback has allowed them to create products that meet the needs of their target market. The company's customer obsession extends to providing exceptional support and a ten-times better customer experience.