All articles tagged with #customer obsession
Bezos once warned that Amazon could fail someday and argued the key to delaying that outcome is obsessing over customers. The piece ties that 2018 remark to renewed attention on his marriage to Lauren Sánchez, notes that he stepped down as Amazon’s CEO in 2021 (now executive chair) with Andy Jassy running daily operations, and mentions his continued focus on ventures like Blue Origin.
Rob Khazzam, co-founder and CEO of Canadian fintech company Float, discusses the importance of customer obsession in building the right products. By putting himself in the shoes of customers and addressing their pain points, Khazzam developed expense software and corporate spending cards that cater to the unique concerns of small and medium-sized firms. Float's focus on data and customer feedback has allowed them to create products that meet the needs of their target market. The company's customer obsession extends to providing exceptional support and a ten-times better customer experience.